About Big AL Consulting

Big AL Consulting was founded by Ahmad Alshareefi, a performance marketer who has been managing paid-media budgets since 2017. Over that period, Ahmad and the Big AL team have managed more than $5 million in combined ad spend across Google, Meta, LinkedIn, and TikTok on behalf of clinics, law firms, ecommerce brands, and specialty service businesses across North America, Europe, and other global markets.

Ahmad holds the Google Premier Partner designation, which places Big AL in the top 3 percent of all Google Ads agencies globally. The Premier tier is not a logo you buy, it is earned annually based on client growth, client retention, certification coverage across the full product suite, and ad spend managed. Big AL requalifies for it every year because we run the playbook that Google itself measures agencies against.

Beyond Google, Ahmad and the team are Meta Business Partners, with certifications across Meta Blueprint (advertising, creative strategy, measurement), Google Analytics 4, Google Tag Manager, and the full Google Ads suite (Search, Performance Max, Display, Shopping, YouTube, and Demand Gen).

Big AL operates as a boutique agency by design. We keep our client roster intentionally small, typically eight to twelve active accounts at a time, so that the strategist who wins your business is the same strategist who runs your campaigns. No account-manager-layer-of-telephone. No handoff from a senior pitch team to a junior execution team. The person on your kickoff call is the person inside your Google Ads account on Monday morning.

Our engagement model is built around four recurring rhythms that repeat every week, every month, and every quarter. Clients always know what is happening, what we are about to test, and what we learned from the previous cycle.

Week 1 - Audit and foundation. Before we launch or touch a live campaign, we run a 40-point technical and account audit covering conversion tracking, audience structure, landing-page alignment, creative inventory, bidding configuration, and negative-keyword hygiene. We ship the audit as a written document with annotated screenshots, not a slide deck.

Weeks 2 to 4 - Build and launch. We build the campaigns, write the ad copy, brief the creative team (or your in-house producers), set up conversion tracking, and go live. Every conversion action we track is value-weighted so that Google's bidding system optimizes for revenue, not just leads.

Ongoing - Weekly optimization, monthly review, quarterly strategy. Every Monday we run a 30-minute internal pacing review on each account. Every Thursday you get a Loom walkthrough of what changed, what worked, and what we are testing next. Every month we send a written performance report with the numbers that matter, qualified leads, cost per qualified lead, booked consultations, revenue, and return on ad spend. Every quarter we sit down for a 60-minute strategy session to decide what the next 90 days look like.

We communicate on Slack for day-to-day questions, and we never take more than one business day to respond. Most urgent questions get a reply within a few hours.

1. We publish our numbers. Our case studies include real metrics: cost per lead, return on ad spend, patient acquisition cost, and period-over-period growth. We anonymize the client but not the data.
2. We do not sell retainers that we cannot deliver. If your budget is below the threshold where paid media moves the needle, we will tell you and send you to the right freelancer. We do not take on clients we cannot make profitable.
3. We own conversion tracking end-to-end. Bad tracking is the single most common reason campaigns underperform. We rebuild conversion tracking during onboarding and verify it weekly. No black-box attribution.
4. We are creative-led, not platform-led. The single largest lever in paid media right now is creative quality. We brief, produce, and iterate creative as a core part of every engagement, not as an add-on you pay extra for.
5. We serve global clients and work in the timezone that serves your team. Our clients are spread across North America, Europe, and other global markets. We schedule weekly calls in your working hours, not ours.

Ahmad Alshareefi - Founder and Head of Strategy.
Background in performance media since 2017. Google Premier Partner status. Leads strategy and paid search across the agency's highest-value accounts.

Head of Paid Social and Creative.
Meta and TikTok strategist responsible for creative direction across DTC and lead-gen accounts.

Head of Analytics and Measurement.
GA4, server-side tagging, and attribution modelling. Owns the measurement plan for every retainer.

Head of SEO and Content.
Technical SEO and editorial. Owns content strategy, briefs, and link programmes.