Paid Ads Management - Google, Meta, YouTube, TikTok
We manage paid media for brands that want every dollar traceable to a deal, a booking, or a line item on the P&L. The lead strategist is a Google Premier Partner, we serve clients globally, and we cap accounts so ...
We manage paid media for brands that want every dollar traceable to a deal, a booking, or a line item on the P&L. The lead strategist is a Google Premier Partner, we serve clients globally, and we cap accounts so your manager actually knows your funnel.
This page tells you what we do, how we price it in USD, what we do not touch, and what a real account looks like after 90 days.
What you get
When you hire Big AL Consulting for paid ads, you get a senior operator running your account, not a dashboard tool with a rebrand.
What is included
Here is the full deliverables list for a standard Growth tier engagement. Starter is a lighter version, Scale adds depth.
Case study - Aesthetic clinic in North America
Name withheld under NDA. Numbers are directly from the Google Ads and Meta accounts.
The situation
The clinic was spending around $16k per month across Google Ads and Meta through a previous agency. They were getting leads, but the booking team said most were unqualified, the cost per booked consultation was hovering around $114, and the owner could not tell which channel was actually paying for itself. The reports looked busy, the clinic's calendar did not.
What we did
First week, we audited the account and found three issues. Conversion tracking was counting form submissions but not actual booked consultations. The campaign structure had broad match on generic terms like "botox near me" and "filler clinic", eating 40 percent of the budget on unqualified clicks. The Meta account had the same three creatives running for seven months with creative fatigue visible in the frequency numbers.
We rebuilt tracking to pass booked consultations from the clinic's CRM back into Google Ads and Meta via the Conversions API and enhanced conversions. We restructured Google Ads around treatment-specific campaigns with tight match types and negative keyword lists. On Meta, we produced 14 new creatives in the first month with a testing framework that retired underperformers weekly.
The results in 90 days
- Managed spend: $49k across the quarter
- Return on ad spend: 4.0x measured against closed treatment revenue
- Cost per booked consultation: down from $114 to $38
- Booked consultations per month: from 48 to 162
- Percentage of leads rated "qualified" by booking team: from 31 percent to 74 percent
The clinic opened a second location in month five. Budget has since scaled past $25k per month on paid media alone, with the same cost-per-consultation holding.
How we run paid ads
The process is the same for every account. We do not skip steps because you are in a hurry.
Audit first
Week one is audit. We pull apart your existing accounts, tracking, funnel, and creative. You get a written document covering every finding, prioritised by revenue impact.
Fix tracking before spending
If your conversion tracking is broken, no amount of optimisation will help. We fix tracking first. That means GA4 events, Google Ads conversion actions, Meta Pixel and Conversions API, TikTok Events API, and server-side tagging where needed.
Rebuild structure
We rebuild campaigns using the structure that works for your vertical right now. Google Ads for aesthetic clinics looks different from Google Ads for a B2B SaaS. We do not use one template.
Launch, measure, iterate
Campaigns launch with documented hypotheses. We review weekly, make changes, and log every change in a shared document so you can audit our work any time.
Review against revenue
Every 90 days, we pull the plan apart in front of you and reallocate budget based on what the revenue numbers say, not what the click-through rates say.
What we do not do
We are not the right agency for every brand. Here is what we will not take on.
FAQ
How do you handle conversion tracking under current privacy rules?
We assume third-party cookies are unreliable and build on first-party data instead. That means server-side Google Tag Manager, Meta Conversions API with deduplication against the pixel, enhanced conversions for Google Ads, and offline conversion imports from your CRM for anything that closes outside the browser. Every event is documented so your analyst can audit it.
Can you set up Meta Business Manager from scratch?
Yes. We handle full Meta Business Manager setup including business verification, pixel installation, Conversions API via Stape or server-side GTM, catalogue setup for e-commerce, and domain verification. Average turnaround is five business days.
Do you handle industry compliance inside ad platforms?
We know what you can and cannot say in Google, Meta, TikTok, and LinkedIn for regulated categories like healthcare, legal, and financial services. We do not write your legal or compliance copy for you, but we brief your team on the platform rules and review every ad against them before it ships.
How quickly can you launch?
Standard onboarding is two to three weeks from contract signature to first campaign live. Rush onboarding in seven to ten days is possible for Scale tier clients at a higher onboarding fee.
What if I am already spending on Google Ads and want a second opinion?
We offer a standalone Google Ads audit for $1,200. You get a written document with every finding, every recommendation, and the projected USD impact. If you then engage us on a retainer within 30 days, the audit fee is credited against your first month.
GET IN TOUCH
Ready to talk
If you are spending more than $4k a month on paid ads and you cannot tell whether it is working, let us look at your account. Thirty-minute call, screen share, no pitch deck.
Book a call with the Big AL Consulting paid ads team, or email ahmad@bigalc.com to request a full Google Ads audit.
Serving B2B and consumer brands across North America, Europe, and worldwide. Google Premier Partner.