Scaling an Ecommerce Brand from $30k to $1m in Sales and $300k Ad Spend in Under a Year
"Scaling An Ecommerce Brand From $30k To $300k Ad Spend And Over $1m Sales In Less Than A Year Using Google Ads."
About Big AL Consulting
Big AL Consulting is a leading digital marketing agency founded by ex-Googlers. We are passionate about helping companies reach their fullest potential. As Google Premier Partners,
we are up to date with Google’s latest changes.Our experts have the latest digital marketing tactics up their sleeves such as Google Ads, PPC, SEO, Social Media Marketing, and more
We are experts at increasing ROI for our clients through strategic marketing campaigns. When using the right media, you can achieve the desired results with a tailored marketing strategy.
About The Brand
A US based fashion, apparel and accessories brand on a mission to empower customers through an anspiring message
-based product line that is innovative, uniuque and highly related to its passionate audience. The brand approached Big AL for its requirement to scale swiftly and garner results.
Performance Before Partnering With Big AL Consulting
Even though the brand had a strong presence on social media, they faced challenges in getting more sales. They were reaching their cost per click because of their good conversion rates. They had a strong presence on Facebook and wanted to increase their sales with the help of advertising on Google.
The real test came when the brand pursued an aggressive growth plan. Their intended goal was to increase sales. The efficiency of the same needed more attention when it was in question. When They approached Big AL Consulting the client was spending $30K on Google Ads and had an average return of 2x ROAS which was not meeting their plan for growth.
Performance After Partnering With Big AL Consulting
When the brand partnered with us, our focus was to identify key metrics that can enhance the client’s sales along with their brand awareness. Our digital marketing experts identified the areas they need to work on and found that these methods would provide the greatest results based on the analysis.
Action Plan
After careful analysis and research, we found that these methods provided the most results.
We helped in positioning the brand, building a bigger customer base while increasing sales.
Google Smart Shopping Ads
Google Smart Shopping Ads uses data from product feeds to display products that are relevant to the audience on Google. Smart shopping ads are specially designed to deliver a custom experience based on your product feeds while delivering the right product to the right audience. Google’s ad testing system allowed us to test different combinations of images and text to create the most compelling ad and product headlines & descriptions.
As soon as we launched the campaign, it was a huge success.
We used different methods of systematically categorizing the products and optimizing the product feed to manage the customer acquisition costs.
We were able to use machine learning to find the top-performing ad creatives channels and audiences. To add more value to the campaign, we enabled the target ROAS bidding strategy, which enhanced the campaign’s ability to maximize revenue while maintaining profitability for the client.
Google Shopping Ads Results
ROAS – 2.52X
SPEND – $120K
CONVERSION VALUE – $300K
How do we maintain a profitable ROAS on the ad spends?
We took a careful look at the marketplace and used a combination of advertising techniques to improve the performance of our offering by a total investment of $304K from $30K a year and achieved a total return of $1.14M in sales and increased the total number of sales by more than %600.
This is the graph showing the total advertising dollars within the same time period.
Youtube Ads
YouTube Ads are a powerful tool to increase brand awareness and ad recall as well as increase sales volume. We used them to explore new possible audience segments and re-engage all existing customers with different video content following the YouTube ABCD approach.
Why Youtube Ads?
Video is by far the most effective channel to communicate a brand’s message in an engaging, memorable, and persuasive way. The growing popularity of Youtube platforms has led to an increase in the usage of video. People are spending more time online watching videos. It is estimated that by 2024, over 2 billion hours of video will be watched daily.
Display Ads
Using the impressive Google Display Network we were able to reach the customers where they are after leaving the website, created different segments of remarketing audiences and used automated targeting to find high-performing audiences and also connect with the existing customers.
Google’s Automated Bidding strategies were a huge help to us. Using it, we could make the best use of the investment.
Our carefully analyzed campaign brought an 85% increase in revenue and a huge increase in the user base. by the end of the campaign we were able to achieve the following:
1. Upgraded Shopping campaigns to smart shopping campaigns.
2. Organized product groups by Categories, Best sellers, and new collections.
3. Optimized bids with impression share and benchmark data.
4. Leveraged Youtube Ads and audience lists for remarketing.
5. Launched a contest campaign to increase sales and drive high brand awareness.
As a result of the campaigns, we had seen a huge increase of 85.2% in the total sales. It also led to a rise in the number of users. In less than a year, we have grown the user base by 51.3%. While keeping a high conversion rate of 3.59%.
56.15% new visitors visited the website against 52. 83% of the recurring visitors. This created strong visibility for the brand and enhanced the brand value.
We found a huge shift in consumer behavior from 2019 to 2022. A multi-level path was the best way to reach the customers with creative copywriting and personalized targeting messaging. This gave us a better understanding of the market and also what exactly the customer wanted.
This information helped us to leverage the metrics to create a favorable ad campaign that resulted in huge growth with increased visibility and sales.
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